3 Critical Factors to Remember When Starting a Business

Starting any type of business is no easy venture. In addition to having enough working capital, securing the right Professional Liability Insurance, and finding quality employees, there are plenty of hurdles that business owners will be faced with once they are up and running. Therefore, share the following three important components with your clients to include in their business plan.

Branding and marketing.

Depending on the business, it’s important to identify the key demographic, determine how and where they interact and devise a relevant marketing strategy. Develop a user-friendly website that allows products and services to be showcased as most potential leads and clients will search online first.

Business communication.               

Internal and external business communication can be a challenge for new business owners. As fostering client relationships is a critical component to a business’ success, mastering this skill is a must. Establish a chain of command and promote an open-door policy to ensure issues are resolved with ease and in a timely manner.

Put customers first.

Customers are the backbone of any business- this means keeping them happy is critical to your success. Your customer service needs a strategy. Develop tangible goals and strive to maximize each and every exchange you have with your customers. Quick, efficient, and satisfactory are three good words to focus on, says Small Business Trends. Offer solutions to customers in real time including a FAQ page, a hotline, and providing a customer service email. All business owners should ensure their clients feel valued and their requests are managed.

About Genesse General

At Genesee General, we are dedicated to providing the custom-tailored solutions your clients’ business needs to thrive. For 34 years, we have continued to provide quality and affordable insurance policies including professional liability, employment practices, cyber liability, and more. For more information, contact us today at (800) 282-8755.

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